Must be able to demonstrate to me how I will NET the most amount of money possible on my home sale (i.e. how I will end up with the most money in my pocket)
Must demonstrate that my listing is important and explain the systems s/he will employ to ensure that I receive regular feedback and updates
Must quote me the highest list price
Must quote me the lowest commission
Must be likable and friendly; I must "feel" good about him/her
Must have strong marketing systems that will help my home to stand out vs other homes on the market
Must have a well-thought out list price for my home which reflects current market conditions and the prices of comparable homes in my area
Must have a proven track record of selling homes in my area
Must have a proven system for attracting buyers